Thoughts, stories and ideas.

In order to conduct efficient B2B influencer marketing campaigns companies must clearly define their goals and Social Media platforms to focus on. At Foxy Nerds we emphasize the importance of evaluating brand authority to set the right strategy for your campaigns.

Though many ICT and Fintech brands dedicate most efforts to development of business solution, the role of brand identity can’t be underestimated. Strong brand creates opportunities for further development, enhances customer advocacy as well as increases customer loyalty and brand perceived values.

B2B influencer marketing strengthens your digital marketing strategy by providing you with authentic content and quick feedback on your solution. Also, it allows to reach the target audience through B2B influencers - people who have authority to speak about certain topics and improve conversion.

Today the role of influencers in customer buying decisions is growing. To increase efficiency of influencer programs, we suggest working with influencers who share the same values, optimizing continuously the mix of influencers and balancing the budget though social customer acquisition cost.