influencemarketing

Discover our interview with Raise, a consultancy agency in strategic marketing and 360 communication that coaches companies in their transformation through the implementation of comprehensive and cutting-edge strategic and operational recommendations.

In order to conduct efficient B2B influencer marketing campaigns companies must clearly define their goals and Social Media platforms to focus on. At Foxy Nerds we emphasize the importance of evaluating brand authority to set the right strategy for your campaigns.

B2B influencer marketing strengthens your digital marketing strategy by providing you with authentic content and quick feedback on your solution. Also, it allows to reach the target audience through B2B influencers - people who have authority to speak about certain topics and improve conversion.

Today the role of influencers in customer buying decisions is growing. To increase efficiency of influencer programs, we suggest working with influencers who share the same values, optimizing continuously the mix of influencers and balancing the budget though social customer acquisition cost.